
Sustainable Clothing Brands We Love – A Running List
Now more than ever, it’s possible to shop consciously without sacrificing style. After years of searching for sustainable clothing brands whose product AND mission we believe in, we’re ready to share what we’ve found! Consider this our running list of our favorite sustainable clothing brands that we live, work, and travel in. We’ve discovered these eco-friendly brands through our travels across the globe and right here at home in New England, ensuring a rich variety for you to choose from. You can trust that if a brand is on this list, it’s also been on us. Now let’s get into it.
Did you know that fast fashion is responsible for more global carbon emissions than all international flights and maritime shipping combined?(source: earth.org)
Heads up: Links in this post are affiliate links. This means that if you click the link and make a purchase, we receive an affiliate commission at no extra cost to you. Your support helps us continue to travel the world and share our experiences, and for that we are forever grateful!


Table of Contents
Say Goodbye to Fast Fashion in 2025
Why does fast fashion persist in 2025, when we know it’s bad for the planet? Well, it’s far too easy. It’s the name brands we all know, it’s the cheap clothes, it’s the quick shipping, and the idea of always being “on trend” that keeps us coming back for more. But clothing waste is taking over. It’s up to us to influence the future of fashion with our purchasing choices.
Fast fashion is convenient, but it comes at too great a cost—to the environment, to garment workers, to the longevity of our wardrobes, and ultimately, to us. We wear cheap, toxic materials on our bodies and create clothing waste that burns toxic emissions into the atmosphere when disposed of.
We really do believe that people want to make better choices, but it’s hard to know where to start. Especially with so many fast fashion brands using influencers and hauls to encourage us to buy more on social media.
We’ve designed this list specifically to help you swap the fast fashion companies we’ve come to rely on for more sustainable alternatives.
If you’re already well on your way to building a more conscious wardrobe, hopefully we can introduce you to a few new sustainable clothing brands that you’ll love!
This guide is a running list of the sustainable clothing brands we swear by, categorized by affordability and purpose, so you can make informed choices and build a wardrobe that aligns with your values and the planet.


1. ThredUp
- Swap for: Shein
- Good for: Find the everyday essentials you need from your favorite brands, secondhand.
Why we love it: ThredUp is the largest online thrift store, offering secondhand clothes from thousands of brands. Shopping secondhand extends the life cycle of clothing, reduces textile waste, and keeps perfectly good garments out of landfills.
Yes, thrifting is a key aspect of sustainable fashion because it extends the life cycle of clothing, reduces textile waste, and decreases demand for new garment production, which has a high environmental impact. Buying second hand helps divert clothes from landfills and lowers the carbon footprint of fashion consumption. (source: ThredUp)
Most old clothes end up in landfills or are incinerated, with only a small percentage being recycled. Many donated clothes are exported to developing countries, where they can overwhelm local markets and contribute to textile waste. Proper recycling and buying secondhand can help mitigate this issue. It’s hard to comprehend just how damaging this can be, so take a look at it here.


2. Nuuly
- Swap for: Lulus, Hello Molly, Nasty Gal
- Good for: The date, the wedding, the event, the party, the work trip. It’s for those fancy pieces that cost a fortune, which you can rent instead.
Why we love it: Instead of buying a dress for a single occasion, rent it from Nuuly. Their subscription model lets you choose six items per month from top brands, making it an affordable and sustainable way to wear high-quality clothing without waste. Nuuly allows us to have fun with our style and keep our warddrobe fresh without contributing to fashion waste.


- Swap for: Lulu Lemon
- Good for: Stylish athleticwear.
Why we love it: SEAAV creates buttery-soft activewear from recycled plastic bottles. Every SEAAV purchase diverts 1 lb. of ocean-bound plastic from our shorelines, and the comapany donates 1% of profits to coral reef restoration. Plus, it’s female-founded by an incredible young entrepreneur!
Use our code for $20 off your purchase! ($80 minimum spend required)


4. Girlfriend Collective
- Swap for: Alo Yoga
- Good for: Everyday Athletic wear.
Why we love it: With inclusive sizing, ethically sourced materials, and transparency about their supply chain, Girlfriend Collective makes sustainable activewear a norm rather than an exception.


5. Reformation
- Swap for: Zara
- Good for: High-end, on-trend fashion.
Why we love it: Reformation combines sustainability with style, using eco-friendly fabrics, responsible production practices, and carbon-neutral shipping to create fashion-forward pieces with a conscience. It’s our favorite brand for city style and those who love to be on-trend without supporting fast fashion practices.


6. Indigo Luna
- Swap for: Lulu Lemon
- Good for: Yoga and loungewear.
Why we love it: Indigo Luna handcrafts sustainable, slow-made pieces using plant-based dyes and organic fabrics, creating garments designed to support mindful living both on and off the mat. We discovered this brand while traveling in Indonesia and it’s quickly become our go-to loungewear when we travel!


7. Dippin Daisy's
- Swap for: Cupshe
- Good for: Swim you can live in.
Why we love it: With ethically produced, size-inclusive swimwear made from recycled materials, Dippin Daisy’s is the one swimwear brand we’ve found that manages to be stylish, affordable, AND eco-conscious. We’ve been living in these swimsuits on Martha’s Vineyard and bringing them along on all of our travels for a few years now, making this one of our very favorite sustainable brands. Plus, Dippin Daisy’s is female founded and run by an incredible team of women.


8. Levitate
- Swap for: Vineyard Vines
- Good for: Coastal New England core.
Why we love it: Rooted in New England surf and outdoor culture, Levitate produces durable, timeless pieces using sustainable fabrics, perfect for those who embrace coastal living. This brand embodies our New England lifestyle and aesthetic. They even created a sea-wool blend for their sweaters that features 50% recycled wool with oyster shells woven in.


9. Pact
- Swap for: Victoria Secret
- Good for: Underwear, bras, and what we wear in the sauna.
Why we love it: Pact specializes in organic cotton essentials that are soft, breathable, and free from harmful chemicals. Their commitment to GOTS-certified organic fabrics means their pieces are better for both the planet and our health. When it comes to saunas, choosing non-toxic clothing is crucial—many synthetic fabrics release harmful chemicals when exposed to high heat. Pact’s organic cotton is a safe, comfortable choice that lets you fully enjoy the benefits of heat therapy without worrying about toxins.
Polyester is considered one of the most toxic fabrics due to its reliance on petroleum-based synthetic fibers and the chemicals used in its production. It sheds microplastics into waterways when washed and is often treated with toxic dyes and finishing agents. (source: Greenmatch)
Organic cotton is one of the least toxic fabrics because it is grown without synthetic pesticides or fertilizers and is often processed without harmful chemicals. Other safe options include linen, hemp, and Tencel, which are biodegradable and made with minimal chemical input. (source: The Organic Center)
- More Stuff ≠ More Happiness
- Developing Your Own Personal Style is more rewarding than following ever changing trends
- Don’t Let Social Media Convince You You NEED Anything New
- Know the stories behind the clothes you wear
Wrap It Up
Choosing sustainability doesn’t have to mean sacrificing style or accessibility. Whether you’re looking for workout wear, event outfits, or everyday essentials, these brands offer quality, conscious alternatives to fast fashion. By supporting them, you’re not just upgrading your wardrobe—you’re making a statement about the kind of world you want to live in.